One of the surefire ways to get sales, bookings and gaining business for long term relationships is getting warm leads rather than cold leads. People need to see you and get to know you.  Planning a fun event, educational event or even a fundraiser will bring people to you.  Maybe collaborate with several relevant businesses and go in together for additional support. Make an event on Facebook. You can sell tickets on Facebook now. Credibility is key and most feel comfortable signing up with Facebook. Even Eventbrite will allow you to import to Facebook.

Just think of something that people would come out for or want from your business and make it happen.  Do this at least 4 times per year to gain traction. You will receive their email address when they sign up for the event and you will then have the opportunity to share other helpful tips and information about your business over time. 

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