Another very important thing you must do is invite friends to "like" your business page. If you want to go a step further, pay for "likes" of your target client. The reason this is SO important is to build credibility and even google recognizes these "likes" and helps your business SEO (search engine optimization) efforts. Try to work toward 2000+. To learn how to get 2000+ likes in 3 days, go here. Once you have your audience, you can stay in front of them with posts and events. Remember, "out of sight, out of mind".
2000+ goal of your targeted client