Does Your Website Pass These 3 Tests in the first 3 seconds on your site?

1. FIRST, you must determine what you offer exactly and narrow to your ideal client?

Example: If you are a Photographer, you must pinpoint your ideal client and what you ARE offering and what your are NOT offering.

Image by zaya odeesho
Image by Atikh Bana

Graduating Senior Girls with model qualities

Image by Ben White
Image by Todd Ruth

Those relationships will lead into Engagement and Wedding Photography

Piggybacks

Which turns into repeat business later with family photos.

Image by Dragos Gontariu

But you just don't photograph babies well.  Find a photographer who hates doing weddings but loves baby photography and pass business to each other.

Determine WHO your ideal client is and WHO it is NOT!